Dispelling the old thought that art and science cannot mix, The Creators Project showcases the talent of those who have simultaneously mastered both fields.
The Creators Project is a product of a partnership between Intel and Vice, and has been held in various locations throughout the United States, as well as in the UK, France, China, South Korea, and Brazil. Held in San Francisco, California last weekend, the event featured both established and new artists who use technology to create their art.
“The countries we travel to in our global event series are all comprised of innovative communities at the forefront of the marriage of art and technology," said David Haroldsen, Intel's Creative Director for the project. “Many of our creators are based out of these countries which has in turn helped us further expand, enabling us to form relationships with more and more forthcoming artists in the art and tech communities.”
According to Haroldsen, the goal of the The Creators Project is to find the world's most innovative tech artists and provide them with the resources necessary to give their work exposure.
Hosi Simon, GM of Vice, said: "We discuss the artists’ dreams and ambitions in great detail, and find ways of how The Creators Project can help them reach their goals. We want to create long-term partnerships and collaborations."
The event featured an incredible range of unique pieces. One installation piece titled 'Six Forty by Four Eighty', by Zigelbaum + Coelho2, allowed event goers to interact with giant pixels. The pixels could be controlled via remote, or cloned by holding a hand over a particular pixel and then tapping another. 'The Treachery of Sanctuary' by Chris Milk similarly allowed for interaction by using Kinect sensors to transform participating people into birds on the projection screen.
Other works included a giant, LED-lit cube which featured a light show, a giant wall of Instagram photos shared by attendees, and more.
March 26, 2012 by Anya Krenicki